The New York City Department of Health and Mental Hygiene has rolled out a powerful new campaign urging families to vaccinate their children against HPV, a common sexually transmitted infection that can lead to several forms of cancer.

The month-long multi-media campaign, titled “Protect Their Futures,” emphasizes that the HPV vaccine is cancer prevention and is being featured across TV, radio, online platforms, and outdoor signs throughout the city.

“The HPV vaccine saves lives by preventing 90 percent of HPV-related cancers, including cervical, throat, and penile cancer,” said Acting Health Commissioner Dr. Michelle Morse.

“The NYC Health Department encourages parents and caregivers to speak with their children’s health care provider about the benefits of the HPV vaccine and to start the series beginning at age 9.”

According to the Health Department, more than 40 million Americans are infected with HPV, and nearly half of these cases are among teens and young adults aged 15 to 24.

HPV-related cancers include oropharyngeal (throat), cervical, penile, vaginal, anal, and vulvar cancers.

Because the vaccine works best before exposure to the virus, it is strongly recommended for all children between ages 9 and 12. However, current data shows that by age 13, about 30% of adolescents in NYC have not started the HPV vaccine series, and less than half have completed it.

Health officials urge teens and young adults up to age 26 who haven’t yet been vaccinated to do so.

Two doses are needed if started before age 15, while those beginning at 15 or older require three doses over six months.